You Need Equity You’ve been lied to. Told to chase attention, optimise for engagement, get seen, get discovered, get

What Artists Are Actually Looking For The industry gives exposure. Artists crave belonging. More eyes. More plays. More followers. It’

What It Really Costs to Build an Artist Streaming pays. Just not you. You hit 100,000 plays — and buy

But It Will Reshape You Automation is inevitable. So is irrelevance. Ignore it, and you drift. Worship it, and you

The Return of the Artist Sanctuary Zoom is efficient. It’s also empty. You can co-write a song from five

Stop Building Songs, Start Building Structures A hit single is a sugar rush. Artists need protein. That spike in streams?

The system wasn’t built for you — and never will be. What they call "opportunity" is often just

and What We Build Instead Labels don’t develop. They de-risk. You think signing is success. It’s not. It’

Going viral is a lottery win. Not a strategy. That clip you posted? The one that blew up? It didn’