Burn the Model
Why Artist Management is Dead
Management was built for discovery. Not development.
That’s the first lie you need to kill.
Management, in its original form, was an access layer. The manager knew a guy who knew a guy. You got in the room, got your shot, got signed. That model made sense when gatekeepers held the keys to distribution. When talent was rare, and opportunity was rarer. When labels needed to be convinced.
But that era is over.
Labels don’t build artists anymore. They harvest them.
They wait. Watch. Score the metrics. Pounce on the ones who’ve already proven viability. This isn’t partnership — it’s procurement.
They don’t care if you’re great. They care if you convert.
And conversion doesn’t come from talent. It comes from infrastructure. The systems underneath you. Audience logic. Narrative precision. Sales architecture. Residual monetisation. Emotional endurance. If you don’t have those — you’re not a business. You’re an algorithm’s side project.
Replace discovery with infrastructure. “Build, don’t manage.”
Managers still hunt for “the next big thing.”
Sonovor builds “the next sustainable thing.”
And that’s the shift.
We don’t bet on potential. We build platforms. We don’t “develop” artists like crops. We co-architect systems they own. Management is paternal. System design is sovereign.
Artists need power — not permission.
The Table is the replacement. Not a team — a system.
The Table doesn’t book gigs. It doesn’t call labels. It doesn’t pitch to press.
It installs business logic, emotional scaffolding, cultural fluency, and financial infrastructure.
It’s not a support network. It’s a build system.
Not an entourage — an engine.
So if you’re still chasing management, you’re chasing a ghost.
If you’re still waiting to be discovered, you’re still waiting to be harvested.
Burn the model.
Build the system.
Join The Table.
Next step: Who are you building for — the industry, or yourself? Decide. Then act.