20
Jul
Jam Set
You Don’t Have to Be Loud to Belong
How to Step Into Any Creative Space With Confidence, Comfort, and
7 min read
Ben Beveridge
18
Jul
Independence Is Not Isolation
It’s Architecture
The most powerful thing an artist can own is the relationship.
Not the content. Not the catalogue.
3 min read
17
Jul
You Are Not a Brand
You’re a Myth
You’ve been told to build a brand.
Pick colours. Set a vibe. Lock your font.
2 min read
16
Jul
Ghost Followers, Real Revenue
You don’t need a bigger audience.
You need a real one.
Because 100,000 followers means nothing if they’
3 min read
15
Jul
The Real Product Is Not Your Song
It's Your Story
You’ve been taught to believe your music is the product.
That the track, the
3 min read
14
Jul
You Don’t Need Exposure
You Need Equity
You’ve been lied to.
Told to chase attention, optimise for engagement, get seen, get discovered, get
4 min read
13
Jul
The Doctrine
What Sonovor Really Is
Development isn’t broken. It’s extinct.
A&R doesn’t exist — it’s been
1 min read
12
Jul
The Return Home
What Artists Are Actually Looking For
The industry gives exposure. Artists crave belonging.
More eyes. More plays. More followers.
It’
1 min read
10
Jul
Money Myths
What It Really Costs to Build an Artist
Streaming pays. Just not you.
You hit 100,000 plays — and buy
1 min read
08
Jul
AI Won’t Replace You
But It Will Reshape You
Automation is inevitable. So is irrelevance.
Ignore it, and you drift.
Worship it, and you
1 min read